Transparency and Authenticity are not new.
- But they are getting a lot of play and traction in the marketplace today. They have evolved to the status of social memes.
- Service providers and businesses are rushing to show how transparent and authentic they are.
- But there seems to be confusion about these behaviors, which are really skill-sets.
- And this is understandable, because they both seem so similar.
- So let’s look at how the brain processes Transparency and Authenticity.
What is Transparency?
- Transparency implies honesty.
- It is the practice of revealing information that normally is not apparent.
- Being transparent engenders good will with your audience, your marketplace.
- It’s the act of revealing information to your audience, information that they could otherwise get only with a lot of work.
- By saving your market the brain energy of having to work to discover information, that registers as a gift.
- Gifts are appreciated. Gifts make people feel grateful.
- And gratitude deactivates the brain’s fear circuitry.
What is Authenticity?
- Authenticity implies honesty, too.
- But authenticity is transparency with context.
- Authenticity occurs when you divulge information about your reality.
- It is real information that is molded through the expression of your true self.
- Not in a manipulative way to asymmetrically earn gains.
- But in a way that allows you to courageously divulge to your audience your flaws.
- Such courage evokes empathy from the market.
- And empathy deactivates the brain’s fear circuits.
So what keeps us from revealing our true selves?
- Fear that we will be judged.
- Fear that we will be criticized.
- Fear that we will experience loss.
- Fear that we will become irrelevant, unimportant, and cast aside.
Why are we afraid?
- Because of the way our brains are wired.
- And because of the experiences that condition that wiring.
- Fear has benefitted us as a species, by keeping us out of harm’s way.
- Fear prevented our ancestors from getting trampled, beaten, and eaten.
- Fear has been good for the species for a very long time.
What does fear do to us in today’s world?
- Fear keeps us closed to others, as we obscure our faults and flaws to avoid judgement.
- Fear allows us to justify our lies, schemes and manipulations.
- Fear forces us to continue to live in a mindset of scarcity.
- Fear prevents us from seeing the abundance in the world.
- It keeps is focused with tunnel vision on the one threat that is right in front of us.
- Our peripheral vision disappears literally and figuratively when we are afraid.
How does it benefit us to overcome fear?
- It opens up opportunities that we wouldn’t normally have.
- It allows us to expand our field of view and interact from a place of abundance.
- It allows us to exhibit transparency and authenticity, revealing our true selves.
- It engenders gratitude and empathy from the market, which connects and bonds us to those we serve.
- And the openness that our audience feels invites collaboration and creates good will.
- Transparency and Authenticity enable us to deliver abundance and value to the market like never before.
So overcome your fears!
- Learn how your brain works and responds to perceived threats.
- Learn how to recondition yourself, to empower yourself through through a better understanding of brain function.
- Learn how vulnerability is a strength.
- Develop new skill sets and cultivate your mindset with the help of Neuroscientists who can make sense of the workings of your brain.
- Get The Most From Your Mind today!