Authenticity vs. Transparency – from the Neurological perspective.

Transparent house

Transparency and Authenticity are not new.

  • But they are getting a lot of play and traction in the marketplace today. They have evolved to the status of social memes.
  • Service providers and businesses are rushing to show how transparent and authentic they are.
  • But there seems to be confusion about these behaviors, which are really skill-sets.
  • And this is understandable, because they both seem so similar.
  • So let’s look at how the brain processes Transparency and Authenticity.

What is Transparency?

  • Transparency implies honesty.
  • It is the practice of revealing information that normally is not apparent.
  • Being transparent engenders good will with your audience, your marketplace.
  • It’s the act of revealing information to your audience, information that they could otherwise get only with a lot of work.
  • By saving your market the brain energy of having to work to discover information, that registers as a gift.
  • Gifts are appreciated.  Gifts make people feel grateful.
  • And gratitude deactivates the brain’s fear circuitry.

What is Authenticity?

  • Authenticity implies honesty, too.
  • But authenticity is transparency with context.
  • Authenticity occurs when you divulge information about your reality.
  • It is real information that is molded through the expression of your true self.
  • Not in a manipulative way to asymmetrically earn gains.
  • But in a way that allows you to courageously divulge to your audience your flaws.
  • Such courage evokes empathy from the market.
  • And empathy deactivates the brain’s fear circuits.


So what keeps us from revealing our true selves?

  • Fear.
  • Fear that we will be judged.
  • Fear that we will be criticized.
  • Fear that we will experience loss.
  • Fear that we will become irrelevant, unimportant, and cast aside.

Why are we afraid?

  • Because of the way our brains are wired.
  • And because of the experiences that condition that wiring.
  • Fear has benefitted us as a species, by keeping us out of harm’s way.
  • Fear prevented our ancestors from getting trampled, beaten, and eaten.
  • Fear has been good for the species for a very long time.

What does fear do to us in today’s world?

  • Fear keeps us closed to others, as we obscure our faults and flaws to avoid judgement.
  • Fear allows us to justify our lies, schemes and manipulations.
  • Fear forces us to continue to live in a mindset of scarcity.
  • Fear prevents us from seeing the abundance in the world.
  • It keeps is focused with tunnel vision on the one threat that is right in front of us.
  • Our peripheral vision disappears literally and figuratively when we are afraid.

Transparent skeleton

How does it benefit us to overcome fear?

  • It opens up opportunities that we wouldn’t normally have.
  • It allows us to expand our field of view and interact from a place of abundance.
  • It allows us to exhibit transparency and authenticity, revealing our true selves.
  • It engenders gratitude and empathy from the market, which connects and bonds us to those we serve.
  • And the openness that our audience feels invites collaboration and creates good will.
  • Transparency and Authenticity enable us to deliver abundance and value to the market like never before.

So overcome your fears!

  • Learn how your brain works and responds to perceived threats.
  • Learn how to recondition yourself, to empower yourself through through a better understanding of brain function.
  • Learn how vulnerability is a strength.
  • Develop new skill sets and cultivate your mindset with the help of Neuroscientists who can make sense of the workings of your brain.
  • Get The Most From Your Mind today!

Transparent Brain-to-Brain-connection

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