Where, What, Why and How – from the NeuroCoach’s Perspective.

Earl Nightingale

“The only person who succeeds is the person who is progressively realizing a worthy ideal.”
“We become what we think about.”
– Earl Nightingale

Why Gurus don’t replace You.

  • Self-help gurus write about planning strategies and tricks to help you get things done.

  • This is all well and good, but when these systems fail to work for you, there’s a good reason.

  • It can be hard to get your thoughts organized.

  • It can be difficult to define what you want in life.

  • It can be even harder to sustain your activities in order to accomplish your goals.

  • So when you’re starting a project or trying to accomplish things in life, first learn to understanding your Brain Function.

  • Knowing how the brain can fail, and defining your risk factors for brain failure, will allow you to take actions that can help your chance of success.

There are four questions to ask that are critical.

1.  Where am I coming from?
2.  What do I want?
3.  Why do I want it?
4.  How do I get it?

Four Questions

1.  Where am I coming from?

  • What is your brain’s current status?

  • What’s your launching attitude?

  • What kind of platform are you propelling from?

  • Are you certain that you have the vision to guide your trajectory?

  • Do you have the stamina, the adequate brain energy, to hit a target?

  • Have you evaluated the environment enough to know where the obstacles are?

  • Do you have your motivations aligned with your principles?

  • Your starting point is critical, because if you are launching from quicksand, on empty fuel tank, with the wrong motivations, you are unlikely to hit your target.

  • To achieve things in life, get your starting point right, so you can show up with the right conditions to launch.

2.  What do I want?

  • Knowing what you want creates a target.

  • The brain is a target acquisition and guidance tool.

    • It’s an amazing potential generator.

    • The imagination can dream up so many different possibilities.

  • But there’s a limit to how much energy the brain can generate, and we can burn out.

    • One of the fastest ways is to pile on too many tasks without creating priorities.

    • Running too many programs at once can overwhelm the brain.

  • Deciding what we want, frees up brain space.

    • When we make a decision, we are cutting off some possibilities.

    • We reduce the amount of brain energy that we devote to some activities.

    • And making a decision allows us to focus more brain energy on our targets, the things we want.

    • Making decisions frees up the brain from unnecessary tasks that would distract us from achieving our goals.

    • So be decisive, ask what outcome you desire from your actions.

  • Figure out what you want.

3.   Why do I want it?

  • Once you know what you want, be clear with yourself about why you want it.

  • Know the purpose behind what you want.

  • Because answering “Why” provides your motivation, the energy behind your actions.

  • It generates the fuel, the brain chemicals, that power you to reach your targets.

    • Adrenaline to provide us with drive, ambition and energy, and to mask the pain of the trip.

    • Serotonin to provide us with a sense of well-being and accomplishment.

    • Acetylcholine to help us draw on memories and form new ones in pursuit of our goals.

    • And then there’s dopamine.

  • Our dopamine system is a double-edged sword.

    • Dopamine creates a sense of reward.  It also causes us to crave variety in life, which has helped us to survive as a species.

    • Variety makes sure that we choose multiple food and water sources.

    • Variety in mate selection is what gave our species the diversity to survive harsh circumstances.

  • But in today’s world, target acquisition is about reducing variety.

    • It’s about taking consistent action, again and again in pursuit of what you want.

    • And this is challenging to our dopamine system.

    • We use up our dopamine quickly for different experiences.

    • And when we are shooting for a target, aiming straight for a goal, it takes repetition and consistent action to hit it.

  • So we have to condition ourselves to push past our dopamine exhaustion, our Threshold Limit.

    • And realize that the longer-range goal is the one that will give us the big reward that we’re looking for.

    • The ultimate boost to the dopamine system.

4.  How do I get what I want?

  • What actions do I need to take in order to get what I want?

  • How straight is my path?

  • If you have a strong understanding of where you are…

  • And a clear view of what you want…

  • And the why to get there…

  • Pick the straightest line possible.

  • Aim and fire yourself in the direction of your desire.

  • And apply the latest findings from Neuroscience in a Comprehensive Brain Building Program to help you stay motivated to get there!

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